Marketing Technology
Includes: Affiliate Marketing, Attribution & Analytics, Campaign Management, Content Marketing, Conversational Marketing, Customer Engagement Platforms, Digital Asset Management, Email Marketing, Influencer Marketing, Marketing Intelligence, Mobile Marketing, Personalization Platforms, Search Engine Optimization, Social Media Management
Public Sector Summary
Marketing Technology M&A Snapshot
Marketing Technology is one of the technology sectors tracked in ComCap's M&A intelligence database, with 88 tracked transactions representing $13.7B in aggregate reported value where deal terms were disclosed. Relevant subsectors include Affiliate Marketing, Attribution & Analytics, Campaign Management, Content Marketing, and Conversational Marketing. ComCap has published 8 research reports on this sector. 5 ComCap bankers cover it directly. Where deal terms were disclosed, ComCap tracks 1.4x median EV/Revenue across 5 priced deals for this sector.
Transaction Activity
Deals by Year
Deal Type Breakdown
Valuation Multiples
Who buys in Marketing Technology
71 of 82 classified buyers were strategic, across 84 deals whose buyer type came from a source document rather than a model. 2 could not be classified to either side and are excluded from the split. A further 4 model-inferred deals are excluded.
How buyers pay
Share of 42 deals that disclosed a consideration structure. A deal can use more than one, so these do not sum to 100%. 4 model-inferred deals are excluded.
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