As the traditional agency model continues to evolve, full-service platforms are gaining the most traction in the market as ecommerce platforms and marketing suites continue to consolidate. Many players in the space are continuing to differentiate through both platform and marketing expertise, making them attractive investment targets for strategic and financial investors.

Our research on digital commerce agencies and systems integrators details our thoughts on: 

  • Digital agencies serving a multitrillion-dollar ecommerce sale market with a multibillion-dollar opportunity in US retailer digital marketing spend
  • Differences in capabilities between agencies and systems integrators
  • Vendors and SIs rapidly gaining capabilities to service the full ecommerce suite ecosystem
  • Advertising agencies actively investing in ecommerce on a global scale
  • Agencies filling gaps in acquirers’ digital commerce service offerings 
  • Agency multiples trading at or near cycle highs

The full report can be downloaded here.


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