We are pleased to present our 2019 Marketing Software report, highlighting the importance of personalization in digital marketing.
In today’s age of digital distractions, more than 9 out of 10 consumers are more likely to shop with brands who recognize & remember a consumer, and provide relevant offers & recommendations. 58% of consumers are opting out of marketing communications and 69% are unfollowing brands across all platforms on a daily basis.
It’s no longer enough to say the same thing to everyone. Marketers need to use highly curated messages that respond to the specific behaviors of individual consumers consistently across a myriad of channels to both increase engagement and create long-term brand equity.
Our report covers the how and why next-generation personalization technology is essential to succeeding in a modern commerce environment, as well as the players who are driving success for their clients in the space.
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