Nike’s August 2019 acquisition of inventory analytics company Celect demonstrates the expected impact that transformative technology can have on a retailer’s operations and profitability.

Based on ComCap’s analysis, Celect’s technology could be worth $100’s of millions over the next several years if it can even marginally reduce Nike’s nearly $2bn in FY2019 inventory write-offs.

The case highlights the continued trend that ComCap has both predicted and tracked: major retailers are increasingly becoming technology companies in order to better adjust to a world driven by disruptors including Amazon and Google.

Click here or on the image below for the expanded case study, retailer transactions, and supporting calculations.


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