San Francisco, March 2018

ComCap LLC, the leading digital retail investment banking boutique, is proud to announce it acted as the exclusive advisor to Astound Commerce, the world’s largest privately-held digital commerce agency, on its merger with Fluid, a leading digital customer experience and software solutions company.

Founded in 2002, Fluid is an award-winning digital customer experience firm offering design, CX, UX, digital marketing, and digital strategy services. The company specializes in ecommerce and works to create digital flagships and direct-to-consumer businesses for clients such as The North Face, Puma, Oakley and many more.

Post-transaction the company has over 800 staff and provides a complete suite of strategy, customer experience and implementation services for brands and retailers and has proven implementations in over 30 countries.

“We are delighted to close our merger with Fluid under ComCap’s guidance,” said Igor Gorin, Co-Founder and CEO of Astound. “The team’s expertise in retail and digital agencies was a tremendous asset throughout the process. Their global relationships and experience in the space is second to none. We look forward to leveraging ComCap’s competencies to cement our position as the largest privately-held eCommerce agency through additional aggressive expansion.”

“We were pleased to advise Astound on this important transaction. Having worked on agency transactions in the United States, Western Europe, Asia and Latin America with both local players and major global holding companies, we believe Astound is the largest privately held ecommerce agency and this transaction further strengthens their leadership position,” said Aron Bohlig, Managing Partner of ComCap LLC.

Astound Commerce provides ecommerce and omnichannel solutions to various brands and retailers worldwide. The company offers integration of ecommerce and CMS platforms; mobile and social ecommerce, and digital store solutions; and global commerce solutions. It also provides ecommerce delivery and operation; design, optimization, and marketing; and ecommerce strategy, technology, and project and program management services. Astound Commerce was founded in 2001 and is headquartered in San Bruno, California with offices in London, Munich, Hamburg, Kiev, Dubai, Toronto, and Medellin.

ComCap acted as the exclusive advisor to Astound Commerce.

This transaction reinforces ComCap’s expertise in digital commerce agencies, having successfully closed seven agency transactions and over a dozen professional services transactions in North America, Europe, and Asia. ComCap was more recently featured in FitForCommerce’s latest report, Digital Commerce Services: A Complete Guide to the Systems Integrators and Digital Services Partners, for its expertise in the space.

About ComCap LLC:

ComCap is a premier boutique investment bank focused on the digital retail ecosystem, with key subsectors including B2C ecommerce (including DNVBs, mobile commerce and marketplaces), B2B SaaS, B2B services for retail (IT and marketing services, fulfillment and logistics and call center), and consumer-focused payments. Headquartered in San Francisco, our firm works with mid and large-cap public companies worldwide on buyside initiatives, as well as with public and private growth companies on financing and strategic M&A.

Our typical mandates include M&A and financings for public and private companies. Part of our differentiation is bringing together large global players in the retail ecosystem with unique, disruptive smaller companies that can enable the strategic partner to enter a new geography or experience a material commercial benefit as part of an investment or acquisition. We’ve recently completed transactions or have active projects in the United States, UK, Germany, France, Belgium, Sweden, Japan, India, China, Australia, the ASEAN region and Latin America.

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